On-Demand Webinar: Why Municipalities Need Effective Marketing & Communications Strategies
Traditionally, marketing has been most often associated as a private-sector tool, with a primary objective of driving sales and business growth.
But for municipalities navigating the challenges of diverse priorities, projects, and communities, the public sector is increasingly recognizing the need for effective marketing strategies to help communities achieve their most important goals.
Crafting and executing compelling marketing strategies offers municipalities a range of tools, and municipal governments can no longer afford to ignore the role their communications plans play in effective change management, citizen engagement, or even dealing with an emergency.
In this workshop, you’ll learn about:
• Managing change
• Community engagement & public participation
• Crisis communications
• Creating community champions
Presented by Kathryn Kolaczek, CEO @Alchemy Communications
Kathryn Kolaczek is an entrepreneur and communications strategist who helps other entrepreneurs and brands grow robust revenue growth by creating conversations in communities that matter. Alchemy Communications is a full-service Public Relations firm specializing in traditional and social media strategy and integration, and strategic communications management, including crisis communications. Kathryn earned her PR and social media stripes at ‘The Mompreneur Magazine’ where she served as the company's CEO and used PR as the main marketing tool for the growing company. Since that time, Kathryn has created and executed crisis communications strategies for brands managing national and international product recalls, board governance issues, employee injuries and death as well as environmental crises. In times of brand stress, Kathryn serves to create and clarify the key messages, control the conversation, and offer support to media and communities in need of accurate and timely information.
