Sarah McNaughton
Sarah joins the Alchemy team with a background in behavioral sciences and a decade of experience weaving together psychological insights and marketing expertise. Sarah is driven by a profound passion for assisting organizations in sharing their unique offerings with the world through compelling and engaging storytelling.
Armed with a solid foundation in behavioral sciences, Sarah has cultivated a skill set that seamlessly integrates human behavior insights with a variety of marketing roles. This unique blend enables an understanding of both the analytical and human aspects crucial for successful marketing strategies. Over the past ten years, Sarah has navigated diverse marketing roles, consistently aiding organizations in articulating their stories and showcasing their offerings.
Sarah is fueled by an authentic passion for storytelling, believing that each organization possesses a distinctive narrative that sets them apart. The focus is on crafting narratives that not only convey a brand's essence but also captivate and engage audiences, ensuring every unique voice is heard and appreciated.
During her free time, Sarah can be found traveling or enjoying the outdoors. Whether hiking through scenic trails, spending quality time with friends and family, or exploring different corners of the globe, Sarah finds inspiration in the beauty of the world. This balance between professional and personal passions enriches Sarah’s perspective, fueling her creativity.